A slogan is basically a short, catchy phrase that sticks in your mind. You've probably heard plenty of them - they're those memorable lines companies use in ads or politicians use in campaigns to get their message across quickly. The whole point is to be simple enough that you remember it easily, but powerful enough to make you think about what they're offering.
Think of a slogan as the elevator pitch for an idea or product. It takes something complicated and boils it down to its absolute essence so people can grasp it instantly. Whether it's for a brand, a cause, or a political movement, a good slogan creates that immediate connection and stays with you long after you've heard it.
The Definition of a Slogan
Next, I will introduce several authoritative definitions of slogans. Through these different definitions, I hope to help you better understand the word slogan.
Wikipedia's definition of a slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
The definition from Oxford Dictionary of English
The Oxford Dictionary of English gives a concise definition of slogan:
A slogan is a short and striking or memorable phrase used in advertising.
The definition from Cambridge Dictionary
Cambridge Dictionary provides three definitions for different application scenarios:
- A short easily remembered phrase, especially one used to advertise an idea or a product.
- A short, easily remembered phrase used to describe the character of something, esp. a political idea or a product.
- A short, easily remembered phrase used by an organization so that people will recognize it or its products.
The definition from Merriam-Webster Dictionary
A slogan is:
- A word or phrase used to express a characteristic position or stand or a goal to be achieved.
- A brief attention-getting phrase used in advertising or promotion.
The definition of slogan in Merriam-Webster Dictionary is different from that in Cambridge Dictionary, but the meaning is actually the same.
Summary
In essence, a slogan is a concise, memorable phrase designed to capture attention, convey a core idea, or promote a specific purpose across various contexts, such as advertising, politics, or social movements. These authoritative definitions highlight the slogan’s role as a powerful tool for communication, persuasion, and brand recognition, emphasizing its brevity, impact, and ability to resonate with a target audience.
10 famous slogans in history
Throughout history, there have been many famous slogans. These slogans, because they align with a company's positioning, better meet user needs, and are catchy, have become widely shared, studied, and discussed.
Here are 10 of these famous slogans:
- Just Do It - Nike (1988)
Encourages action and determination, resonating with athletes and beyond.
- I’m Lovin’ It - McDonald’s (2003)
A catchy, upbeat phrase that personalizes the fast-food experience.
- A Diamond Is Forever - De Beers (1947)
Emphasizes the enduring value of diamonds, revolutionizing jewelry marketing.
- Think Different - Apple (1997)
Celebrates creativity and innovation, aligning with Apple’s brand identity.
- Because You’re Worth It - L’Oréal (1971)
Empowers consumers by focusing on self-esteem and personal value.
- Yes We Can - Barack Obama (2008)
A political rallying cry for hope and collective action during his presidential campaign.
- Finger Lickin’ Good - KFC (1950s)
Captures the irresistible taste of KFC’s chicken in a fun, memorable way.
- Betcha Can’t Eat Just One - Lay’s (1960s)
Playfully dares consumers to resist the addictive quality of Lay’s chips.
- Black Lives Matter - Social Movement (2013)
A powerful slogan advocating for racial justice and equality.
- Veni, Vidi, Vici - Julius Caesar (47 BC)
Latin for “I came, I saw, I conquered,” used to inspire and boast of swift victory.
How to make a slogan?
If you also want to create an eye-catching slogan for your business or brand, you can use this Free AI Slogan Generator.
Use this AI Slogan Generator to create a slogan is very simple. You only need to follow these steps:
-
Enter Keywords
Input your business keywords, industry, or brand description. Our AI analyzes them to capture your brand’s context. -
AI Creates Slogans
Advanced algorithms generate dozens of catchy, unique slogans tailored to your brand and audience. -
Choose & Apply
Review the slogans and their meanings, select your favorite, copy it, and use it in your marketing. Generate new slogans if needed.
Start creating a catchy slogan now for free!