The 100 Best and Most Famous Company Slogans and Taglines

A slogan is a short, memorable, and distinctive phrase used in advertising and marketing to represent a company, product, or campaign. A catchy company slogan is one of the most powerful and cost-effective marketing tools a business can have. It's far more than just a clever phrase; it's a strategic asset.

Key Traits of a Great Slogan

A successful company slogan typically has several of these qualities:

• Is memorable: catchy and easy to recall, often using rhyme or wordplay (e.g., "The best part of wakin' up is Folgers in your cup").
• Is brief: short and clear, easy to repeat (e.g., Nike’s "Just Do It").
• Communicates a core idea: highlights the brand’s main benefit or values (e.g., M&M’s "Melts in your mouth, not in your hand").
• Differentiates the brand: sets it apart from competitors (e.g., Apple’s "Think Different").
• Evokes positive feelings: creates a good emotional connection (e.g., L’Oréal’s "Because You’re Worth It").

The Best Company Slogans in History

Throughout the history of the Company, there have been many famous slogans. These slogans all have these common characteristics:

• Simplicity: short, sharp, and easy to remember.
• Clarity: convey one strong, clear message.
• Emotion: tap into deep human desires or values.
• Timelessness: stay meaningful and impactful for years.

In short, these slogans capture a brand’s essence, showing how a few words can become a company’s greatest asset.

Here is the full list of the best company slogans in history: