The 100 Best and Most Famous Company Slogans and Taglines

A slogan is a short, memorable, and distinctive phrase used in advertising and marketing to represent a company, product, or campaign. A catchy company slogan is one of the most powerful and cost-effective marketing tools a business can have. It's far more than just a clever phrase; it's a strategic asset.

Key Traits of a Great Slogan

A successful company slogan typically has several of these qualities:

Is memorable: catchy and easy to recall, often using rhyme or wordplay (e.g., "The best part of wakin' up is Folgers in your cup").
Is brief: short and clear, easy to repeat (e.g., Nike’s "Just Do It").
Communicates a core idea: highlights the brand’s main benefit or values (e.g., M&M’s "Melts in your mouth, not in your hand").
Differentiates the brand: sets it apart from competitors (e.g., Apple’s "Think Different").
Evokes positive feelings: creates a good emotional connection (e.g., L’Oréal’s "Because You’re Worth It").

The Best Company Slogans in History

Throughout the history of the Company, there have been many famous slogans. These slogans all have these common characteristics:

Simplicity: short, sharp, and easy to remember.
Clarity: convey one strong, clear message.
Emotion: tap into deep human desires or values.
Timelessness: stay meaningful and impactful for years.

In short, these slogans capture a brand’s essence, showing how a few words can become a company’s greatest asset.

Here is the full list of the best company slogans in history:

No.	Comapny or Brand Name	Company Slogan
1	Disneyland	"The happiest place on Earth"
2	Nike	"Just do it"
3	Old Spice	"The original. If your grandfather hadn't worn it, you wouldn't exist"
4	De Beers	"A diamond is forever"
5	MasterCard	"There are some things money can't buy. For everything else, there's MasterCard"
6	Samsung	"Do what you can't"
7	BMW	"The ultimate driving machine"
8	Allstate	"You're in good hands"
9	Uber	"Move the way you want"
10	Capital One	"What's in your wallet?"
11	Rothy's	"Reduce your carbon footprint in style"
12	Staples	"That was easy"
13	Marriott Bonvoy	"Rewards reimagined"
14	Kellog's Rice Krispies	"Snap! Crackle! Pop!"
15	Gatorade	"Is it in you?"
16	Compass	"Let us guide you home"
17	Airbnb	"Belong anywhere"
18	Verizon	"Can you hear me now? Good"
19	Dunkin Donuts	"America runs on dunkin"
20	Wheaties	"Breakfast of champions"
21	Lay's	"Betcha can't eat just one"
22	Tag Heuer	"Don't crack under pressure"
23	Walmart	"Save money. Live better"
24	Toyota	"Let's go places"
25	Wrigley's Doublemint Gum	"Double your pleasure, double your fun"
26	American Express	"Don't live life without it"
27	California Milk Processor Board	"Got Milk?"
28	Gillette	"The Best a Man Can Get"
29	Apple	"Think Different"
30	Dunkin' Donuts	"America Runs on Dunkin'"
31	McDonald's	"I'm Lovin' It"
32	Maybelline	"Maybe she's born with it. Maybe it's Maybelline"
33	State Farm	"Like a good neighbor, State Farm is there"
34	Taco Bell	"Think Outside the Bun"
35	IMAX	"Think Big"
36	Skittles	"Taste the rainbow"
37	Red Bull	"Red Bull gives you wings"
38	Bounty	"The Quicker Picker Upper"
39	United Airlines	"Fly the friendly skies"
40	Burger King	"Have it your way"
41	Harley Davidson	"All for Freedom. Freedom for All"
42	Levi's	"Quality never goes out of style"
43	PlayStation	"Live in your world. Play in ours"
44	Subway	"Eat Fresh"
45	MTV	"I want my MTV!"
46	Coca-Cola	"Open happiness"
47	L'OREAL	"Because you're worth it"
48	Verizon	"Can you hear me now?"
49	Goldfish	"The snack that smiles back"
50	Michigan Economic Development Corporation	"Pure Michigan"
51	Kay Jewelers	"Every kiss begins with Kay"
52	Empire State Development Services	"I ❤️ NY"
53	De Beers	"Diamonds are forever"
54	The New York Times	"All the News Thatâs Fit to Print"
55	Visa	"Everywhere you want to be"
56	KFC	"It's Finger Lickin' Good"
57	Pokemon	"Gotta catch 'em all!"
58	CoverGirl	"Easy, breezy, beautiful..."
59	Chick-fil-A	"Eat Mor Chikin"
60	John Deere	"Nothing runs like a Deere"
61	Maxwell House	"Good to the last drop"
62	Washington Post	"Democracy Dies in Darkness"
63	Adidas	"Impossible is Nothing"
64	Budweiser	"King of Beers"
65	Energizer	"It keeps going, and going, and going"
66	Ford	"Go Further"
67	Hallmark	"When you care enough to send the very best"
68	Sprite	"Obey your thirst"
69	KitKat	"Have a break. Have a KitKat"
70	Wendy's	"Where's the beef?"
71	American Express	"Don't leave home without it"
72	Electronic Arts	"Challenge everything"
73	Las Vegas Convention and Visitors Authority	"What happens here, stays here"
74	Avis	"We try harder"
75	2008 Obama presidential campaign	"Yes We Can"
76	M&M's	"Melts in Your Mouth, Not in Your Hands"
77	Budweiser	"The King of Beers"
78	Kit Kat	"Have a Break, Have a Kit Kat"
79	GE	"We Bring Good Things to Life"
80	Coca-Cola	"Enjoy Coca-Cola"
81	Volkswagen	"Think Small"
82	Taco Bell	"Live Mas"
83	Jif Peanut Butter	"Choosy moms choose Jif"
84	US Marine Corp	"The few. The Proud. The Marines"
85	FedEx	"When it absolutely, positively has to be there overnight"
86	HSBC	"The world's local bank"
87	Stella Artois	"Reassuringly expensive"
88	Nike	"There is no finish line"
89	Timex	"It takes a licking and keeps on ticking"
90	BBH	"When the world zigs, zag"
91	Heinz	"Beanz Meanz Heinz"
92	Geico	"15 minutes could save you 15% or more on car insurance"
93	McDonald's	"You deserve a break today"
94	Campbell's	"Mmm mmm good"
95	Land Rover	"The best 4 x 4 x far"
96	L'oreal	"Because I'm worth it"
97	M&Ms	"Melts in your mouth, not in your hand"
98	Patek Phillipe	"You never actually own a Patek Phillipe, you merely take care of it for the next generation"
99	Dollar Shave Club	"Shave time. Shave money"
100	Meow Mix	"Tastes so good, cats ask for it by name"
101	New York Times	"All the news that's fit to print"
102	Camel	"I'd walk a mile for a Camel"
103	Harley Davidson	"American by birth. Rebel by choice"
104	FedEx	"When there is no tomorrow"
105	Energizer	"It keeps going and going and going"
106	Ronseal	"Does exactly what it says on the tin"
107	Target	"Expect more, pay less"
108	Netflix	"Netflix is a joke"

No.

Comapny or Brand Name

Company Slogan

Disneyland

"The happiest place on Earth"

Nike

"Just do it"

Old Spice

"The original. If your grandfather hadn't worn it, you wouldn't exist"

De Beers

"A diamond is forever"

MasterCard

"There are some things money can't buy. For everything else, there's MasterCard"

Samsung

"Do what you can't"

BMW

"The ultimate driving machine"

Allstate

"You're in good hands"

Uber

"Move the way you want"

Capital One

"What's in your wallet?"

Rothy's

"Reduce your carbon footprint in style"

Staples

"That was easy"

Marriott Bonvoy

"Rewards reimagined"

Kellog's Rice Krispies

"Snap! Crackle! Pop!"

Gatorade

"Is it in you?"

Compass

"Let us guide you home"

Airbnb

"Belong anywhere"

Verizon

"Can you hear me now? Good"

Dunkin Donuts

"America runs on dunkin"

Wheaties

"Breakfast of champions"

Lay's

"Betcha can't eat just one"

Tag Heuer

"Don't crack under pressure"

Walmart

"Save money. Live better"

Toyota

"Let's go places"

Wrigley's Doublemint Gum

"Double your pleasure, double your fun"

American Express

"Don't live life without it"

California Milk Processor Board

"Got Milk?"

Gillette

"The Best a Man Can Get"

Apple

"Think Different"

Dunkin' Donuts

"America Runs on Dunkin'"

McDonald's

"I'm Lovin' It"

Maybelline

"Maybe she's born with it. Maybe it's Maybelline"

State Farm

"Like a good neighbor, State Farm is there"

Taco Bell

"Think Outside the Bun"

IMAX

"Think Big"

Skittles

"Taste the rainbow"

Red Bull

"Red Bull gives you wings"

Bounty

"The Quicker Picker Upper"

United Airlines

"Fly the friendly skies"

Burger King

"Have it your way"

Harley Davidson

"All for Freedom. Freedom for All"

Levi's

"Quality never goes out of style"

PlayStation

"Live in your world. Play in ours"

Subway

"Eat Fresh"

MTV

"I want my MTV!"

Coca-Cola

"Open happiness"

L'OREAL

"Because you're worth it"

Verizon

"Can you hear me now?"

Goldfish

"The snack that smiles back"

Michigan Economic Development Corporation

"Pure Michigan"

Kay Jewelers

"Every kiss begins with Kay"

Empire State Development Services

"I ❤️ NY"

De Beers

"Diamonds are forever"

The New York Times

"All the News Thatâs Fit to Print"

Visa

"Everywhere you want to be"

KFC

"It's Finger Lickin' Good"

Pokemon

"Gotta catch 'em all!"

CoverGirl

"Easy, breezy, beautiful..."

Chick-fil-A

"Eat Mor Chikin"

John Deere

"Nothing runs like a Deere"

Maxwell House

"Good to the last drop"

Washington Post

"Democracy Dies in Darkness"

Adidas

"Impossible is Nothing"

Budweiser

"King of Beers"

Energizer

"It keeps going, and going, and going"

Ford

"Go Further"

Hallmark

"When you care enough to send the very best"

Sprite

"Obey your thirst"

KitKat

"Have a break. Have a KitKat"

Wendy's

"Where's the beef?"

American Express

"Don't leave home without it"

Electronic Arts

"Challenge everything"

Las Vegas Convention and Visitors Authority

"What happens here, stays here"

Avis

"We try harder"

2008 Obama presidential campaign

"Yes We Can"

M&M's

"Melts in Your Mouth, Not in Your Hands"

Budweiser

"The King of Beers"

Kit Kat

"Have a Break, Have a Kit Kat"

"We Bring Good Things to Life"

Coca-Cola

"Enjoy Coca-Cola"

Volkswagen

"Think Small"

Taco Bell

"Live Mas"

Jif Peanut Butter

"Choosy moms choose Jif"

US Marine Corp

"The few. The Proud. The Marines"

FedEx

"When it absolutely, positively has to be there overnight"

HSBC

"The world's local bank"

Stella Artois

"Reassuringly expensive"

Nike

"There is no finish line"

Timex

"It takes a licking and keeps on ticking"

BBH

"When the world zigs, zag"

Heinz

"Beanz Meanz Heinz"

Geico

"15 minutes could save you 15% or more on car insurance"

McDonald's

"You deserve a break today"

Campbell's

"Mmm mmm good"

Land Rover

"The best 4 x 4 x far"

L'oreal

"Because I'm worth it"

M&Ms

"Melts in your mouth, not in your hand"

Patek Phillipe

"You never actually own a Patek Phillipe, you merely take care of it for the next generation"

Dollar Shave Club

"Shave time. Shave money"

100

Meow Mix

"Tastes so good, cats ask for it by name"

101

New York Times

"All the news that's fit to print"

102

Camel

"I'd walk a mile for a Camel"

103

Harley Davidson

"American by birth. Rebel by choice"

104

FedEx

"When there is no tomorrow"

105

Energizer

"It keeps going and going and going"

106

Ronseal

"Does exactly what it says on the tin"

107

Target

"Expect more, pay less"

108

Netflix

"Netflix is a joke"